January 2018 - Music

Album of the Month - The Architect by Paloma Faith

Paloma Faith calls her fourth album a “social observation record”, and it begins with a spoken-word intro from Samuel L Jackson, who tells us, “Do not be fearful of evolution – the time is now”. Left-wing political commentator Owen Jones, who’s previously opened for Faith on tour, pops up later to argue for “a society run in the interests of the majority”. Then there’s another track on which Faith’s backing singers explain why they feel like “pawns”. It’s a brave move from an artist whose biggest hit, ‘Only Love Can Hurt Like This’, is a love song written by ’90s power- ballad queen Diane Warren.
Aside from these interludes, ‘The Architect’ feels like business as usual for Faith, whose previous three albums all went double platinum. She says she wrote ‘Guilty’ about the Brexit vote and interprets ‘Warrior’, which was actually written by Sia, as a song about the refugee crisis. But it’s hard to imagine many listeners will realise: the album’s glossy production and lyrical vagueness mean these songs could just as easily be about relationships. “We all need a bit of kindness / All this cruelty is so mindless,” she sings on ‘I’ll Be Gentle’, a trite duet with John Legend. Fortunately, Faith’s “social observations” are set to some strong pop-soul tracks. The slinky ‘Crybaby’ recalls late-’90s R&B producer Rodney “Darkchild” Jerkins’ work. ‘The Architect’ may not quite be the album she thinks it is, but it should cement Faith’s position in the top tier of British pop singers. My rating 8/10.

Image result for paloma faith album 2017 cover






 

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