April 2019 - Music
Album of the Month - Sucker Punch by Sigrid
The Norwegian superstar-in-waiting comes good on a debut album laden with potential chart bangers, flexing the edgier side of her likeable pop persona In recent years we’ve seen pop stars evoke a time-honoured strategy on their rise to the top: kill ‘em with kindness.
The Norwegian superstar-in-waiting comes good on a debut album laden with potential chart bangers, flexing the edgier side of her likeable pop persona In recent years we’ve seen pop stars evoke a time-honoured strategy on their rise to the top: kill ‘em with kindness.
Sigrid is no different. Beyond her bulging catalogue of pop bangers, there’s much attention on her likeable persona. See her performances on Jools Holland, Top Of The Pops and The Royal Variety Show for examples of a charismatic artist playing to a mainstream audience, all while her social media presence is a #relatable meme-fuelled bonanza. She’s killed ’em with kindness and it’s paying dividends: last year she was victorious in BBC’s Sound Of 2018 poll, and single ‘Stranger’s gave her a first Top 10 single in the UK. Take album highlight ‘Business Dinners’, a bouncing number in which the 22-year-old tells industry bigwigs that she’s more than just “pictures, numbers, figures” and ‘In Vain’, a spindly number that shows off Sigrid’s voice at its rawest. It’s this transparent and stripped-back side of Sigrid that is the most relatable.
Most of all, though, it’s reassuring that ‘Sucker Punch’ doesn’t feel like a meticulously choreographed and cunning plot to make Sigrid a International Pop Superstar. These songs may well do that all on its own, and its certainly a marvellous cap on a two-year campaign that did just about everything right – but it’s also more than that. ‘Sucker Punch’ is the story of a young adult whose tales of friendship, love and more aren’t just relatable because they’re supposed to be – they simply are.
Most of all, though, it’s reassuring that ‘Sucker Punch’ doesn’t feel like a meticulously choreographed and cunning plot to make Sigrid a International Pop Superstar. These songs may well do that all on its own, and its certainly a marvellous cap on a two-year campaign that did just about everything right – but it’s also more than that. ‘Sucker Punch’ is the story of a young adult whose tales of friendship, love and more aren’t just relatable because they’re supposed to be – they simply are.
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